OLED (Organic Light Emitting Diodes) displays grab your gaze and don’t let go. The appeal can be subtle, subliminally evoking the very essence of opulence. Or— more intense than real life—these displays can demand attention, as jewel tone images glitter and dance upon a screen of velvet black, or shine out against a moon-bright white.
Thin as a credit card, OLED displays inspire customers to open their wallets and “have what they’re having” in the retail and hospitality worlds. You'll find them:
Savvy retailers are endlessly innovative in putting the OLED's lush flexibility to effective use. The best installations design content to accentuate OLED's flexibilities. Curved or rotating screens are ideal to play up motion and vitality, while two-sided flats can play out a narrative across multiple dimensions and from different points of view.
Growing threats to the retail space like Amazon and mobile shopping have retailers searching for a way to pull clients back to their brick-and-mortar showrooms. Luxury attracts, and luxurious OLED screens enchant customers with a lush visual landscape only available in a real-world setting.
Thanks to recent advancements by LG, Panasonic, Sony, and others, OLED displays are finally available at prices which make immersive multimedia components a viable option, even for more frugally-minded retailers.
Our industries need an ever-evolving, immersive, customer experiences. Shifting trends demand an ability to change content at a moment’s notice, and customize or personalize content on the fly.
OLED displays offer all of this and more.
Watch for them the next time you’re out and about. Notice how they make you feel as you hand over your credit card. Happier to do so?
I’d guess the answer is yes.